YOUNG LAB STUDIO

SCHOOLED ON THE SHOP FLOOR : MY STORY

It started in 2004, in the workshop of a well-known bike shop outside Paris. Over three years I learned the

fundamentals there: precision in mechanics, what riders actually want, and how to deal with customers. In parallel, I earned my mountain bike coaching certification.

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A racer at heart, my relationship with bikes has always been shaped by performance and by pushing limits.

From road to track, through enduro mountain biking and BMX raced at national level, I have always wanted

to understand how a machine behaves when it is pushed to the edge. That drive has never left me: today, at 42, I still line up on the gate at the French BMX Racing championships in the Cruiser class.

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Being both a hands-on technician and a competitive racer is the foundation of my whole philosophy: a good product is not designed behind a screen. It is thought through in motion and validated on the ground. 

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From the track to childhood: confidence as the engine of learning.

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When I became a dad, I watched my own son and his friends take their first pedal strokes. That was the

exact moment my view of racing connected with my view of childhood. I realized that the same demands

— performance, sharp geometry — translate directly into ease and pure enjoyment of learning.

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That is where my mantra comes from, the one behind every product I develop: someone who feels

confident goes faster, goes farther, learns better and is not afraid.

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In racing, going fast always meant feeling completely confident on the bike: I wanted a bike that was

predictable and forgiving, one that let me get away with mistakes and kept me from riding scared. For a

child learning to ride, the equation is exactly the same. I want the child to feel safe immediately, to avoid the crashes that stop progress, and to approach two wheels smiling. Designing a bike, whether for a

downhill champion or a three-year-old, means building confidence first.

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Going industrial: from Commencal to Taiwan

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In 2007 I joined the well-known mountain bike brand Commencal. I came in at the bottom, learned fast and

watched everything. I quickly moved up to junior product manager and was handed complete bike lines to develop. That is when I discovered the industrial heart of the bike business in Asia: trip after trip to Taiwan and China, running quality control, frame development and prototype validation. Those three years showed me what international sourcing really demands, and what a production line physically looks like.

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Building a brand, working internationally

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On the strength of that experience, in 2011 I co-founded the high-end mountain bike brand Production Privée, based in Andorra. For seven years we developed exceptional bikes in an extremely demanding niche: high-end steel. The brand quickly built an international following. Our bikes scored well in the specialist press and our components lined up at the start of Downhill World Cups.

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During that period I filed patents and moved to Taiwan to live close to our manufacturers, refine

production, and develop a component brand from scratch for a Taiwanese agent.

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Listening to the market, and the hyper growth challenge

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After three years back in the field as a sales manager for a French premium mountain bike parts distributor

— a key step for reconnecting with what dealers face and how consumer needs shift — I took on a new

challenge in 2022, becoming development manager at Gibus Cycles, the French benchmark in kids’ bikes.

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Sales volumes grew fourfold in three years. I learned the pace of a fast-moving startup and, more

importantly, put my “confidence first” philosophy into practice through kids’ bike R&D: highly specific fit,

low weight, demanding safety standards and industrial optimization across the line.

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Why Young Lab Studio?

After 20 years of full immersion, I decided to put that cross-disciplinary expertise to work for the bike and

mobility brands of tomorrow. I created Young Lab Studio as an alternative to traditional consulting firms: an agile structure, run by someone who has drawn bikes, handled factory crises and steered a brand through hyper growth.

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We do not stay behind a desk. We are on the ground, alongside you, making sure your product launches land.