BRAND STRATEGY
AND PRODUCT
A good product, or a strong brand, is the result of advanced analysis and strategy. At Young Lab Studio, we draw on 20 years of experience in the cycling industry to design precise market studies, define your branding, develop product/range matrices, manage the roadmap, and oversee the Go-To-Market phase.
MARKET RESEARCH
The success of a project stems from a precise analysis of customer expectations, a clear product strategy resulting from a precise arbitration between the technical and marketing departments.
It is a complex exercise that relies on a proven methodology at YOUNG LAB STUDIO.
We have solid expertise in the children's bicycle market, particularly in Europe, allowing us to frame the real potential of your target, the resources to be committed — investment, team, compliance — and the product direction that differentiates you: PRD - (Product Requirement Document).
We also provide a business plan for its installation (Road map and GTM Go to Go Market).
Young Lab Approved!
Supporting a French children's bicycle brand in the design and industrialization of a new range of 20 and 24 inch bicycles, placing disruptive ergonomics and lightness at the center of the specifications.
BRANDING
A strong brand is never the result of chance. It is meticulous work: salience, storytelling, visual identity, consistency with its market and customers.
And it doesn't stop at the logo on the head tube. Your bikes must tell the same story as your brand: the product is your primary communication tool.
We build your brand from scratch, or we strengthen the one you already have. We develop your Brand Book, Pitch Desk and Visual Identity & Product Design (DI) Brief for you.
Young Lab Approved!
I co-founded the Andorran mountain bike brand Production Privée. In just five years, it has become a renowned and recognized brand worldwide, from Japan to the United States and across Europe. Riders like Cédric Gracia and Amaury Pierron have competed in the World Cup using components from the brand (handlebars and stems).
CARBON FOOT PRINT, ASSESSMENT AND REDUCTION
A carbon footprint assessment is no longer optional — both to meet emissions reduction requirements and
to reassure prospective customers during the sales process.
But building a credible one is far harder than it looks: emission factors are often generic, the calculation
stops at tier-1 suppliers, and nobody challenges where the raw material actually came from.
Young Lab Studio has built real expertise here. We help you produce a carbon footprint assessment that is
accurate and true to reality, so you can cut your impact with processes that are documented and
defensible.
Young Lab Approved!
ran an audit to verify the actual footprint reduction of aluminum frames built with material
marketed as environmentally responsible. The analysis focused in particular on clearly separating pre-
consumer from post-consumer aluminum scrap in the production CO₂ calculation.
EFFICIENCY
Une approche R&D à 360° pour optimiser chaque étape de votre développement.
SPEED
Responsive and agile engineering to accelerate your launch in Europe.
QUALITY
The combination of rigorous engineering and adherence to the strictest European standards.
CONFIDENTIALITY
A strict commitment to protect your innovations and industrialization secrets.